13. Build an email list from the start, and don’t forget to send them stuff
Over time, your email list will become your biggest source of traffic – and sales – if you treat it right.
You wake up, excited for the day. You put on a pot of coffee. While you’re waiting for it to brew, you head into your home office to check your email.
There’s over $1000 in sales from the email campaign you sent last night.
You grab the coffee, and while you’re drinking it, write up another email to be sent out on schedule. Then you go off and do whatever you want – your work is done for the day.
Basically, your life becomes a typical stock-photo scenario. Like this one:
Some people really do have it that good. An email list makes that possible. Of course, as you’re learning how to make a blog, you’ll still have to write blog posts and run your business (unless you hire those out), but your work load can be seriously reduced.
Building an email list should be a priority when starting a blog and even before you write your first blog post. But if it wasn’t, that’s OK – make it a priority today.
- Get an email marketing platform like SendinBlue, or ConvertKit, if you don’t already have one. I use Convert Kit because it’s easy to use and it works. (Editor’s note: Here’s our own list of good alternatives and more cost-effective solutions.)
- Add exit-intent and on-scroll popups using a tool like Sumo. This is where you can offer your content upgrade or lead magnet.
- Place in-line opt-in forms like Brian Dean’s or Formilla’s. You can offer your content upgrade, lead magnet, or simply give users the option to subscribe.
- Use a tool like LeadPages to create strong landing pages for your offers.