18. Leverage paid social media advertising for better reach and to make money with your blog
Paid ads aren’t just for selling things. You can use them to promote your blog posts, too!
In fact, I recently promoted a post with affiliate marketing links in a $5 Facebook ad test campaign. (The one I mentioned in section 6.) It resulted in 740 people reached and 47 link clicks.
The resulting clicks ended up generating $11.47 in revenue. So all-in-all a $6.47 profit. Not bad, and it’s scalable.
But what if you have a blog post that isn’t monetized with affiliate marketing links?
I’d actually still consider spending some money to promote these, with one caveat: You need a way to monetize that traffic.
It’s possible to make a lot of money blogging. In fact, the very blog you’re reading right now makes tens of thousands of dollars a month in revenue.
The simplest way to monetization is to lead the ads to a blog post with a really strong content upgrade. That upgrade will get them on our email list, at which point you can put them through an onboarding campaign and eventually sell them on your affiliate links or products.
In the end, using paid ads should have some kind of expected ROI, whether that’s quick gains like my affiliate linked article or long-term gains like the email onboarding process.