45 things you should know before starting a blog…
With the following resource, we’ve decided to focus on the most challenging stuff when starting a blog.
We’re going to cover everything from tech, to writing, SEO, designing images, marketing, tools, security, and a million more things.
To start with, since it’s probably been the most important piece of many a blogging career, let’s talk SEO!
More specifically, let’s talk about how easy SEO really is, and the common mistakes people make when starting a blog.
1. Use SEO to drive tens of thousands of visitors every month
SEO, or search engine optimization, is the art of optimizing your content in order to rank for certain keywords on search results like Google.
SEO is an umbrella term including keyword research, link building (the process of acquiring links to your site from other sites to improve your search rankings), and a whole slew of other actions needed for best performance.
But more on that later in this guide. For now, while it may sound intimidating, it’s actually a simple process that should be considered when starting a blog. It works like this:
I. Find keywords with a fairly low ranking difficulty around your niche.
You can use a tool like Ahrefs, Moz, or SEMrush to see keyword search volume and difficulty. Here’s how using Ahrefs for keyword research looks:
II. Create content that’s the best on the web for the topic and keyword you’ve chosen.
There are two steps here:
First, pick the keywords that you want to target when starting a blog. But don’t just guess. This goes deeper.
You should only pick the keywords that are both popular with people and ones that you’re also able to rank for. There’s a different degree of difficulty with keywords, and some will unfortunately be above what you can target in your first couple of years blogging.
Okay, so that’s step one. Step two is to create content for (or rather about) those keywords.
Look on Google to see what’s ranking in the top 10 results, then do everything you can to make a better post. That could mean better images, more in-depth explanations, linking to more resources, or all of the above together.
III. Spend just as much time promoting that content as you did creating it. Maybe more.
That doesn’t just mean sharing it on social media, either. You should do email outreach to influencers, write guest blog posts (some strategies), and even consider paid promotion like Facebook ads or Quuu Promote.
Here’s an example of Quuu’s ROI on $10 spent:
And that’s for a very small niche – RVing and campervans. It’s way more impactful with bigger niches, like any kind of business, marketing, or travel.
Oh, and in case you come across it, I highly recommend white hat SEO (valid tactics according to Google’s terms of service) over black hat SEO (tactics that work, but are against Google’s policies and can penalize your site).
Now, obviously, there’s a lot more to SEO than I can explain in 250 words. But this gives you the basics, which really aren’t difficult.