25. You can reach new followers by resharing old content
We already talked about sharing your content on social media. But here’s the thing:
As your personal blog grows, you’re going to pick up new social media followers. So even if you shared a post when you first published it, those new followers will never have had a chance to see that piece of content simply because they didn’t follow you when you posted about it.
Tomasz Tunguz found that recirculating old content still garnered significant engagement numbers. While the numbers were never as large as when first shared, the reshared content still got enough interaction to make it worthwhile:
It’s not a difficult idea to grasp…but it is one that’s easy to forget about if you’re starting a blog. Thankfully, you can put this whole process..
26. Complicated WordPress themes are always not the best themes
I might catch some flak for this one. But I’m not taking a shot at the vast majority of WordPress developers – I’m just gunning for some of the bloated monstrosities you’ll occasionally find on ThemeForest.
If you go for a theme that tries to handle everything and the kitchen sink, you may just end up slowing down your site with convoluted code and/or heaps of extraneous requests. Both those things mean worse performance and more chances for things to break.
All I’m saying is this:
Don’t pick a WordPress theme just because it looks pretty or has a functionality list longer than Infinite Jest.
When starting a blog, try to find something that’s, at a minimum:
- From a reputable theme developer
- Well-rated (if public ratings available)
- Regularly updated
- Has all the basic features, like a configurable sidebar (widgets, blocks), good header, nice typography, and good color settings