27. Steal your competitors’ keywords, it’s awesome
We’ve already talked about primary keyword research. But sometimes I’m feeling lazy and would rather have someone do the work for me.
That’s when I go to my competitors and…steal the keywords they’re ranking for.
There’s nothing malicious about it – just good old fashioned research and “doing it better”. All I do is go to my SEO tool, plug in my competitor’s URL, and see what they’re ranking for:
If I find a juicy keyword that I’m interested in, I check out their post and write one that’s better.
This is one of my favorite strategies because it helps you both come up with topics and keywords in one fell swoop.
Additionally, because you already know that your competitor is ranking, you also know that Google is willing to rank blogs highly for that keyword (which is especially important if you’re learning how to start a blog in a niche with lots of e-commerce sites).
I personally use Serpstat for my research, but Ahrefs and SEMrush are two other great options.
