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45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

35. Update your content, regularly

I’ve mentioned this briefly above, but it deserves its own spot on the list, so here goes.

It basically comes down to this:

Your content isn’t evergreen unless you put in a conscious effort to keep it that way.

That has to be over 100 updates spanning 3 years.

This is an extreme example. We don’t update all of our content this often. But still, the message remains:

Your content absolutely deserves to be updated on a regular basis. There’s always new information popping up, new data, new techniques, methods, products, or whatever else it is that you write about. Your audience wants to read about what’s new. Google wants to see you write about it too. Literally, the world wants you to keep your content up to date. If you don’t … goodbye your Google rankings.

Updating your old posts is one of those techniques that basically every blogger with experience speaks highly of. Neil Patel, for instance, says that bringing his old posts back to life resulted in 51% more traffic over a three-month period.

Here’s what you can do specifically:

  1. Go to your Google Analytics, and create a list of your top 10 most visited posts.
  2. Make an effort to update those once every month.
  3. Go back and expand the list to top 30-50.
  4. Make an effort to update those every 3-5 months.
  5. Create a spreadsheet to make that more manageable, or a Google Cal reminder.

36. Easy on the number of WordPress plugins you have

Chances are that you really do not need all those 30 plugins currently running on your site and especially not when you’re starting a blog.

And I know it’s easy to get carried away and lose yourself in yet another list of “top 10 WordPress plugins for X,” but that’s really not the way to live your WordPress life, so to speak.

First off, not every little feature you want requires plugins or add-ons. Many can be done with simple WordPress hacks or other quick modifications. On top of that, other things you actually don’t need at all – they’re just one more “shiny object” that looks cool but isn’t actually all that useful.

Also, not all plugins/add-ons work together that well. Sometimes you’ll stumble upon things interfering with each other, thus making your site crash (worst case scenario) or your performance drop significantly (best case). And don’t even get me started on having multiple plugins trying to do the exact same thing (installing W3 Total Cache on top of WP Super Cache, for instance).

Instead, focus on just the essentials, and get just one plugin per purpose. Usually:

  • SEO,
  • backups,
  • caching,
  • social media,
  • contact forms,
  • Jetpack … possibly.

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