39. Use Quora to really find out what people want to learn
Bill already mentioned Quora above, but I’m listing it for whole another reason. This is not about finding relevant Quora threads, submitting your answer, and then plugging your content. This is about something else:
Quora is one of the few places on the web where you can go to find out what people truly want to learn about. Basically, every question is an opportunity for you to write a completely new post on your blog – a really awesome helper when starting a blog.
All it takes is going to Quora, following a handful of topics that relate to your blog niche, and paying attention to the questions that people ask.
Here’s what you achieve when you do that:
- First, you know that the issue indeed is important to at least one real, breathing person – in other words, you have confirmation that a given problem doesn’t exist only in your mind.
- You see the exact wording the person used to ask the question – you can use that as your headline, even, or part of it. Also, this gives you an indication of the type of keywords that might be related to the problem.
- You have a great place to then promote that post once done. You can come back to Quora, answer the question in a simple and quick way, and then add a link for whoever wants to learn more.
This is the exact thing we did with at least a handful of posts here:
- When building a post like that, make sure that you get to the core of your answer right away. Like Colin said, forget your intro writing like high school research papers.
- If you need to write an intro of some kind to not alienate your regular readers then at least use document anchors when linking to the post from Quora. (E.g. link to your post as
yoursite.com/some-post/#the-relevant-part.) That way, whoever’s coming from Quora can skip what’s not important from their point of view.
- Use images to make your Quora answer stand out from all the other ones. Neat trick. Some examples of mine above.
40. Do keyword research for each and every new post you publish
We’ve mentioned keyword research here already, but I wanted to open this can of worms for one more minute just to make sure that we’re all on the same page. There’s one main thing that I wanted to reiterate here:
The key to real, proper keyword research is doing it over and over again for every new post you publish.
Sounds like a lot of work, I know, sorry about that, but there’s just no other way to do content publishing in the web landscape of today when starting a blog. There’s just too much great content out there already. Too much content that’s already quite optimized. In an environment like that, you can’t just rely on your main keyword for the entire site and then keep creating your content around “whatever” loosely connected topic.
This also goes back to doing content audits. When going through your past content and auditing it, ask yourself, “What keyword is this post even targeting? Is it optimized enough?”