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45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

42. Give your best stuff away for free

This is about paid vs free content. It’s a common mistake to think that your best content should be reserved for your paid customers.

Nope!

45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

Think of it this way, when you turn on the radio (if you haven’t moved to Spotify or podcasts completely yet, that is) what do you hear? Do you hear a random song from an artist’s album?

No! You’re hearing their absolute no.1 hit! And you’re getting it for free. Why? Because this is how they get you to buy the album or the concert ticket.

Call it the “radio principle” if you want.

The thing is this:

Free, awesome stuff gets people through the door. When they come, they start searching for more. They begin thinking, “damn, this free resource is better than what other people charge for!”

That’s a win.

This is where you get to sell one-on-one consultation, premium multi-part courses, speaking appearances, real estate … you get the idea.

In a nutshell: Starting a blog? Give your best stuff away for free. It has a huge ROI!

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