3. Go for quality over quantity (underrated by most people learning how to start a blog for free)
This is a lesson I’ve learned in my study of SEO, and in how to create a blog in general. Quality always beats quantity when it comes to blog posts.
Pushing out daily or even weekly posts simply isn’t necessary. If you do things right, once a month is plenty. That gives you the whole month to spend on promotion.
Google used to give some merit to sites with fresh content.
Then sites started abusing that and pushing out a dozen crappy articles a day. It worked for a little bit, but then Google laid down the ban hammer. Now those sites are extinct.
Besides, would you rather have ten OK posts on your blog, or two really great ones? I’d rather have the two great ones. Especially because, as those high-quality articles gather backlinks, they have more authority and increase the value of internal links (which I’ll talk about next).