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45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

4. Use internal linking to help Google (and people) navigate your site

Internal links are especially important when you’re starting a blog. They’re simply links from one page on your site to another page on your site. (Where external linking is a link from a page on your site to a page on another person’s site.)

Internal linking is important for SEO, but it’s also important to help your readers get around your blog. It’s also a great way to get new readers to read old content.

Plus, when you learn how to start a blog and have a post that ranks highly in search engines and got a lot of backlinks, any internal links from that page to your other pages helps boost those pages’ rankings.

Here’s a visual to help explain that:

45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

5. Guest blog for more traffic, better SEO, and brand awareness

Guest blogging is a strategy for getting backlinks and traffic to your site. You’re essentially borrowing (stealing?) another authoritative blog’s traffic.

You’ve probably seen or heard of this before. It works like this:

First, you have to find a blog you’d like to write for. (If you’ve been blogging for awhile, you probably already have some in mind.) Look for the people who are industry leaders in your niche or a very related niche.

For example, I’m a content marketer. So I read blogs about content marketing, like Content Marketing Institute, who has over 100,000 email subscribers and a domain authority (DA) of 85.

(Note: Domain authority is a rank on a scale of 1-100 that shows how authoritative a site is. It’s based on their link profile, age, and a ton of other factors. Higher is better because it gives you a bigger SEO boost.)

I wanted to write a post on their blog to increase my brand awareness. It’s like a badge of honor, almost – and it would help me land clients by getting there, since it’s so well-known in my industry.

To do that, I reached out to my network to see if anyone had a contact there with an editor. Turns out, they did! 

Speaking of how to add new attractive blog posts, we’ll actually talk about formatting later in this guide. But for now…

What if you don’t have a network when starting a blog? What if you’re just starting from scratch?

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