45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

6. Use social media to drive thousands of converting traffic

Social media and blogging are two peas in a pod. You can’t really have one without the other.

But, there’s nothing more frustrating when you’re trying to learn how to create a blog and spending four hours writing a blog post, only to see zero engagement. No comments, no shares, and your one like is from grandma.

That’s because most people do social media all wrong. They use it as a publishing platform where they just push out their blog posts. Social media isn’t an RSS feed!

So, how do you use social media the right way?

By networking and being social. (You’ll start to notice that almost everything in blogging revolves around networking.)

Let me give you a perfect example: I have a Facebook page for my RV travel blog. Whenever I add new posts, they almost always get less than 5 likes, no comments, and no shares. But then I implemented this simple strategy…

I created a high-quality post that involved over 30 other RVers – many of whom have lots of social media followers themselves.

Then, I wrote a Facebook post and tagged all of them in it.

Look at this engagement:

45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for Free in 2022

As you can see, 1,840 people were reached organically, with 11 shares and 21 likes. (Note: The 769 paid results are from a $5 test I spent just to see how well paid promotion does. I’ll talk about that later.)

But it gets better. I also posted the link in a relevant niche Facebook group. That post got over 56 likes, 10 comments, and drove nearly 600 in traffic to our blog!

And all that to a new Facebook page with fewer than 100 likes.

Moral of the story? To get social engagement, engage with other social people. Tag everyone, be present in Facebook groups and build solid relationships. That way, even when just starting a blog, you can still get a ton of engagement.

Pro Tip: While you shouldn’t automate everything on social media (since people will be able to tell), you can use automation to build a real, engaged following. For example, you can use a tool like Narrow to interact with Twitter users that are talking about subjects relevant to the audience you want to attract. Or, use a free tool like Revive Old Post to get more eyeballs on your archive content.

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