What is YouTube Premium?
YouTube Premium is a paid membership service that allows fans to watch and support their favorite YouTube content creators without ads. For creators, nothing really changes, as they will be paid for content consumed by members on YouTube, along with premium content on YouTube Premium.
You’re paid for watching YouTube videos based on how much you watch them. You can consider revenue earned from YouTube Premium subscriptions as a secondary revenue stream.
It’s easy to get started, but earning money through advertising as an affiliate marketer isn’t the most lucrative revenue stream for you to pursue.
Why you should look beyond ads for revenue
YouTube recently received a ton of backlash for its decision to be more open about advertising on the platform, and what content is advertiser-friendly.
Essentially, many YouTubers felt that, because of the nature of their content (i.e., videos), they would lose out on ad revenue that helps support their channels.
According to YouTube, your content could get excluded from ad revenue if it includes:
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including displays of serious injury and events related to violent extremism
- Inappropriate language, including harassment, profanity, and vulgar language
- Promotion of drugs and regulated substances, including selling, use, and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters, and tragedies, even if graphic imagery is not shown
But the reality is, YouTube has been demonetising content that it doesn’t deem advertiser friendly since at least 2012 via an automated process without warning and without the video creator’s knowledge.
Now, the situation has improved because creators are notified when their videos are flagged and can contest any errors at any time they feel a specific video was mistakenly excluded from the YouTube Advertising Network.
Advertising might be an effective way to generate passive income for content creators, but the trade off is that YouTube’sparent company, Google, gets a 45% cut of the advertising revenue.
YouTube creators should explore other sources of income to sustain their creative hobby Here, we’ll show you how to earn money from Youtube without Adsense.