How to Make Money on YouTube in 2022

2. Sell products or merchandise

There are plenty of ways to make money from your YouTube channel. Merchandise has a benefit beyond revenue. It helps you build brand recognition and loyalty.

Merchandise increases your online brand and personality by putting them out into the offline world. It also deepens the relationship between your fans and yourself because they literally “buy into” what you’re saying. Roman Atwood sells a variety of merchandise in her store under the Smile More brand.

How to Make Money on YouTube in 2022

It may be harder than it seems at first. You can get affordable designs tailored for specific items, such as t-shirts, using freelance websites.

Alternatively, you can partner with an existing merchandising network for creators, such as DFTBA (Don’t Forget to Be Awesome). But if you’re going to compete with other YouTube channels, you’ll have less control over adding items, offering discounts, integrating content, and all the benefits that come with owning your ecommerce site.

You can even go one step further by manufacturing and marketing your own unique products and using your YouTube channel to power your business. Like Luxy Hair did to sell its hair extensions.

As a YouTuber who’s already earned an audience, you’ll have two advantages from the start that other store owners would be jealous of:

  1. A content engine that consistently drives traffic to your store
  2. Your audience’s trust, which you’ve earned by regularly serving them your own brand of content for free
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