How to Make Money on YouTube in 2022

3. Crowdfund your next creative project

Crowdfunding is a good way to get something done when money is the only thing standing between an idea and its realization.

Whether you need help paying for better equipment, hiring actors or covering other production costs you can ask your own audience and the crowd funding community to pitch in, as long as your idea is compelling enough

Many successful crowdfunded projects tend to offer a teaser or “trailer,” so consider shooting a video explaining your project or offering a preview of what it’s going to be like, such as the popular Kickstarter for Kung Fury, a short film that pays homage to ’80’s action movies.

How to Make Money on YouTube in 2022

Popular crowdfunding sites with a proven track record of campaigns from YouTubers include:

  • Kickstarter. One of the most well-known crowdfunding sites, great for funding cool products and creative projects. Be sure to set an attainable funding goal because you’ll only secure it if you actually meet the goal you set.
  • Indiegogo. A Kickstarter alternative that offers more flexible funding options.

4. Let your audience support you through “fan funding”

Similar to crowdfunding a campaign, you can also set-up “fan funding“ streams to raise funds from your audience.

As a content creator, you’re contributing your voice to the Internet without forcing your audience to buy admission. If you’re providing good content, people might be inclined to support your business on an ongoing basis.

Many fan-funding sites offer creators another place where fans can discover their content and a means to reward them for their support by donating to their projects.

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How to Make Money on YouTube in 2022

Wait But Why creates more long-form written articles than YouTube videos but is an excellent example of receiving support from its Patreon community.

If you decide to go down the crowdfunding route, there are a few best practices you should consider. First, create transparency around how the money will be spent. This will get your fans interested in your story or mission. They will be willing to invest in the value of your content because they believe in it.

Second, offer enticing prizes for better pledges. If you can make donors feel special by giving them access to things that they wouldn’t normally be able to experience, you’re more likely to get donations and higher pledge amounts.

Some popular fan funding options include:

  • YouTube’s Super Chat. Super Chat is a feature used when doing live streams on YouTube. It lets you create a tipping jar for your viewers to donate whenever and however much they feel like contributing. You’ll need to set up your YouTube account for advertising.
  • Channel membershipsChannel memberships let viewers support your channel through monthly payments in exchange for members-only perks. Similar to Super Chat, you must be a part of YouTube’s Partner Program to access this feature. 
  • Patreon. The membership platform that makes it easy for creators to get paid. Fans can subscribe to their favorite creators for as little as a dollar a month and receive exclusive rewards.
  • Tipeee. This platform lets you get a combination of both one-off and recurring donations.
  • Buy Me A Coffee. Buy Me A Coffee lets creators and artists accept donations and membership fees from their fans. It’s referred to as the “#1 Patreon Alternative,” with over 300,000 creators. The differences are it’s easier to accept payments with Buy Me A Coffee, there’s a flat 5% fee for all features (versus up to 12% for Patreon), and payouts are instant.