How to Make Money on YouTube in 2022

5. License your content to the media

If you happen to make a viral video with mass popularity—say, a funny video featuring your dog—you might be able to license your content in exchange of money.

If you upload videos to YouTube, you may receive requests from TV news outlets, morning show producers, online news sites, etc., asking for permission to use them.

You can also list videos on marketplaces, such as Trusted Media Brands, where they’re easier for the right people (and companies) to find and purchase.

How to Make Money on YouTube in 2022

When this video of a woman wearing a Chewbacca mask went viral, tons of media outlets wanted in. 

6. Work with brands as an influencer

Brands are increasingly investing in influencer marketing and sponsorship deals. They’re spending their typically large advertising budget on influencers who’ve already won the loyalty of audiences.

If you can negotiate the right deal, you create a massive opportunity for yourself as a creator.

Brendan Gahan, an online marketing expert and influencer says that you should establish your baseline flat fee by figuring out how many views your videos typically get, multiply it by $0.15 to $0.30 per view, and then add another 10% to 20%.

According to data from WebFX, the potential prices for influencer marketing on YouTube are:

  • $200 per video for a YouTuber with 10,000 subscribers
  • $2,000 per video for a YouTuber with 100,000 subscribers
  • $20,000 per video for a YouTuber with 1,000,000 subscribers

Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.

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The key when partnering on brand-sponsored content is to be transparent about it, not endorsing anything you don’t actually like or believe in, and being upfront with your audience about why you’re doing it.

Here are just a handful of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:

  • Crowdtap. Complete small content creation “tasks” in exchange for money and other rewards. There’s no restriction on how many followers you need to join.
  • UpfluenceA full-scale influencer platform with a database over 3 million influencers. Clients can search through Upfluence to find creators by keyword and contact them to form a partnership.

Some influencer marketplaces offer you free products, while others are known for having big brands who are willing to pay more. Capitalize on the opportunities that best suit your needs, but list yourself in as many places as you can to ensure maximum visibility for your channel.