How do YouTubers get paid?
According to Forbes, the top YouTube earners make 50% of their annual income from advertising. Once you’ve created a YouTube channel, you can set up an Adsense account and enable monetization. You only get paid when you reach $100 in ad revenue from your AdSense account.
You can still earn money from YouTube channels even if they don’t have millions of subscribers. Your earning potential isn’t determined solely by the number subscribers and views you have but also by the level engagement you generate, the niches you cater to, and revenue channels you explore.
Tips for selling on YouTube
Most of these strategies for monetizing involve marketing products or campaigns (e g, crowdfunding a video series). But you’re going to want to make sure that your promotions don’ t sabotage the integrity of your quality content.
Selling out is a real concern for many creators. But if you don’t ask, you’ll never get. There are various “placements’ you can choose from when promoting products or campaigns.
Understand your audience on YouTube
As long as you’re building an audience, you can monetize your content in a variety of ways. You’ll only be able to take advantage of the opportunities you’ve got if you know the makeup of your audience first.
If you’re looking to monetize, then the more niche your YouTube channel is, the better position you’ll be in to work with companies looking to target specific audiences.
You’ll want to pay close attention to:
- The gender of your audience, to see if it skews toward one particular group
- The age range most of your audience falls into
- The geographic location—countries or cities—where your videos are being watched
- Your audience’s overall engagement, or “watch time”
With this demographic information at hand, you’ll have a better understanding of your own audience and be able to work better with brands. All demographic insight can be pulled from your YouTube analytics.