3. Audemars Piguet
Another member of the prestigious “holy trinity” in watchmaking, Audemars Piguet has been manufacturing some of the most spectacular watches since being founded in 1875. They are certainly considered by most to be one of the top 10 watch brands in the world today. The collection for which they are most famous is the AP Royal Oak series. This is an iconic watch collection that was a major game-changer for Audemars Piguet who was the first to use a non-precious metal, stainless steel in the latest sports watch design, and charge luxury prices. Audemars Piguet then produced its underwater version of the iconic watch, the Royal Oak Offshore series which became one of the most popular diving watches in history. As one of the trinity, AP has consistently over-delivered throughout the years and is highly respected.
The advent of the Royal Oak watch opened doors for many luxury watchmakers to use their horological expertise as a pricing factor rather than just the precious metal used. Whereas a watch used to be worth its weight in gold, many are now worth more than its weight in gold regardless of what material is being used. Aside from their many Haute Horlogerie watches, Audemars Piguet has been known to be quite avant-garde on the design end of the business and created several Haute Joaillerie pieces such as their Diamond Punk and Diamond Fury watches for ladies. AP watches are also known for their many limited editions and high-complication watches such as the Jules Audemars. They are a luxurious watcher whose name is worthy of being in your horology lexicon.