Omega SA is one of the more popular brands of luxury watches yet, they are not necessarily one of the most expensive watch brands out there compared to many watchmakers mentioned here. They had their Seamaster watches featured in major films throughout the years; films such as say every James Bond movie since Goldeneye featuring Pierce Brosnan and every “007” film that followed featuring Daniel Craig. Most notably famous for their Moonwatch, the Omega Speedmaster Pro which was on the wrist of Buzz Aldrin as he took his first steps on the lunar surface. Having their watches flight-qualified by NASA for a space mission such as Apollo 11 was instrumental in bringing up the prestige of this brand. Omega is, in fact, the 2nd most recognized Swiss watch brand in the world, with approximately 70% international brand recognition. They are owned by a watch conglomerate called Swatch Group.
In terms of watchmaking, Omega has made numerous innovations by employing a material that is impervious to electromagnetic interference; the #1 enemy of mechanical watches when it comes to keeping accurate time. While some consider Omega a designer watch brand with their entry-level watches starting at a much lower price point than some of the previously mentioned top watchmaking brands, they actually have watches that run into the six figures price point, specifically the Omega Speedmaster Professional Moonwatch Limited Edition with only 69 pieces worldwide; the number commemorating the year of the moon landing. Any watch that costs over $100,000 could easily be considered a luxury item, by any standards.