Top 10 Business-to-Consumer Marketing Strategies
What do business professionals think about different types of marketing strategy to reach consumers? We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2C marketing strategy examples commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:
Social Networks and Viral Marketing
Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence Search Engine Optimization (SEO) efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, YouTube, and Instagram and search engines like Google and Yahoo.
Fast Fact: 61% of companies use social to increase conversions, and 50% use it to gain customer or market insights.