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What Are the Top 10 Most Effective Marketing Strategies?

What Are the Top 10 Most Effective Marketing Strategies?

Point-of-Purchase marketing (or POP marketing) sells to a captive audience — those shoppers already in-store and ready to purchase. Product displays, on-package coupons, shelf talkers that tout product benefits, and other attention-getting “sizzle” often sway buying decisions at the shelf by making an offer simply too good — and too visible — to pass up.

Fast Fact: In the U.S., annual impulse purchases total $17.78 billion, while Canadians dole out about half that much — $8.8 billion per year.