Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, allows them to self-service, and get questions answered immediately. Personalized, relevant engagement vastly improves the user experience. For B2C businesses, conversational marketing is especially effective because it scales your customer service and typically cuts the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker.
Conversational marketing is effective because it:
- Removes layers of impersonal lead capture and creates an authentic, personal customer experience
- Fosters clear communication — buyers can plainly state their needs, and businesses can more readily understand and assist since there is appropriate context around the request
- Strengthens relationships as bots can also recommend additional content or products relevant to buyers based on their past behavior
Fast Fact: Messaging is the preferred method of customer communication with businesses — 90% of customers want a chat option.