Inbound is far and away the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers. Unlike traditional marketing methods — even the other strategies listed here — inbound marketers earn the attention of customers and pull them to a company website by producing and providing meaningful content. Because messaging is relevant and appears in the right place at the right time, inbound invites visitors in rather than annoying them with interruptive traditional advertising.
Inbound marketing is effective because it:
- Works for businesses of any size or type
- Creates more knowledgeable prospects
- Can be easily integrated and managed using a Customer Relationship Management (CRM) system and a content management system (CMS), like HubSpot