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What Are the Top 10 Most Effective Marketing Strategies?

What Are the Top 10 Most Effective Marketing Strategies?

Earned Media and PR

Earned media (or “free media”) is publicity that’s created through efforts other than paid advertising. It can take a variety of forms — a social media testimonial, word of mouth, a television or radio mention, a newspaper article or editorial — but one thing is constant: earned media is unsolicited and can only be gained organically. It cannot be bought or owned like traditional advertising.

Earned media and PR are effective because they:

  • Are generally “free” advertising channels
  • Are unsolicited and, therefore, have instant perceived credibility
  • Increase awareness of valuable, educational, and trustworthy content

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