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What Are the Top 10 Most Effective Marketing Strategies?

What Are the Top 10 Most Effective Marketing Strategies?

Referral Programs

A referral program is an umbrella term used to describe a systematic approach companies take to incentivize people to tell others about their products or services. Implementing specific affiliate programs, customer referral programs and partner programs within a marketing plan structure are meant to offer the instant credibility of existing customers to grow a customer base. “Referral programs” is often used synonymously with “referral marketing.”

Referral programs are effective because they:

  • Leverage the recommendations of happy customers
  • Authentically recognize customers’ brand loyalty and reinforce it
  • Are perennially popular with customers

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